BAG and Rod enter a new phase with "Just do it!

Tracing, testing, isolation, quarantine - these measures are the focus of the FOPH's new sub-campaign to contain the new coronavirus. To motivate the population, and especially the young, Rod has launched new colorful subjects and advertises on platforms such as Twitch and Tinder.

BAG
Illustrator Katrin von Niederhäusern gives the FOPH's current sub-campaign a colorful and youthful touch.

Late summer is coming to an end, it is getting cooler, and the numbers of coronavirus infections are rising. Against this background, the Federal Office of Public Health FOPH is again adapting its "How to protect yourself" campaign: With the clear appeal "Just do it!", the FOPH is urgently reminding the population of the hygiene and behavioral rules with which everyone can protect themselves and others from infection with the new coronavirus.

The "TTIQ" strategy - tracing, testing, isolation, quarantine - is at the heart of the message. The subjects, created by illustrator Katrin von Niederhäusern, appeal with the call "Just do it!" to always comply with isolation in the event of a positive test with Covid-19, or quarantine in the event of a return from a risk area and an outstanding test. And also to always leave contact information if requested.

 

New advertising platforms to appeal to young people

As before, the campaign is aimed at the population as a whole. This time, individual subjects appeal particularly to young people and motivate them to leave their full contact details when they go out. The advertising media will be used as digital posters, on the radio and as classic online advertising media, as well as on YouTube, on social media, and now also on Tinder and the gamer platform Twitch.tv.

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