Wunderman Thompson for PostFinance: Wealth accumulation need not be burdensome
PostFinance's digital products make it easy to get started or delve deeper into the world of investing. Nevertheless, people in Switzerland still have great respect for investing their money in investment solutions. With the new campaign, Wunderman Thompson wants to defuse this fear of the unknown.
A wide range of communication measures were implemented as part of the Collision model. Since mid-September 2020, the campaign with the claim "Investing made easy" can be seen throughout Switzerland - with several TV spots, OOH, DOOH, online measures and an appearance for PostFinance branches.
Depending on the customer journey, the advertising material leads either to a landing page or directly to the respective investment product. In parallel, various headline subjects raise awareness and at the same time reduce prejudices about investing.
Ease is conveyed across all communication channels. For example, five different short commercials show in just a few seconds how seamlessly PostFinance investment products can be integrated into everyday life.
And because the topic of investing should be at least as commonplace as the topic of weather, special sponsorship spots were produced especially for the SRF program "Meteo".
Responsible at PostFinance: Daniel Mewes, Francisco Moreno, Cynthia Hofmann, Cristian Caruso, Sabrina Lüthi, Marco Serratore, Tatjana Meichtry, Rémy Spicher, Florian Grützner, Roswitha Portmann. Responsible at Wunderman Thompson: Swen Morath (Chief Creative Officer), Benjamin Franken (Creative Director), Michael Gallmann (Art Direction), Winfried Schneider (Text), Marlon Perini (Programming), An Le (DTP), Kathrina Seiler (DTP), Peter Schäfer (Strategy), Saskia Kremser (Strategy), Eveline Hagenbuch (Consulting). Film production: Shining Pictures, BOM Silvia Rossi and Daniel Larsen (director), Stephan Fallucchi (cinematographer), Jonathan Heyer (photography), Leonardo Sanfilippo (executive producer), Alessandra Dolci (producer).
