TBWA\Zurich stages "myMcDonald's" bonus program
McDonald's launches myMcDonald's, the new bonus program in the restaurant chain's app. The cross-media campaign for this comes from TBWA\Zurich.
With more than two million downloads, the McDonald's app is one of the most widely used apps in Switzerland. With the "myMcDonald's" bonus program, the app is now likely to be used even more, as every in-app order is rewarded with bonus points that can subsequently be redeemed for numerous offers.
TBWA\Zurich realized the key visuals for all ATL measures such as print, posters and online, as well as the McDonald's app, the website including animated tutorials and other POS measures. Visually, the focus is on product classics made of loyalty points. The campaign will run until the end of September and will continue to be shown in the app and in the restaurants in the future.
Responsible at McDonald's Switzerland: Aglaë Strachwitz (Marketing Director), David Smadja (Digital Marketing Lead), Anne-Cécile Combe (Senior Digital Consultant). Responsible at TBWA\Zurich: Manuel Wenzel (ECD), Tizian Walti, Angelo Sciullo (CD), Stephanie Seematter (Art Director), Anouschka Tschudi (Copywriter), Dominik Laubscher (Group Account Director), Renata Catambas (Account Director). Illustration: Geert Jansen, Jessica Iken (Artbox); Jenue, Menno Fokma, Dani Montesinos (Animation); JingleJungle (Music Production).
