In order to make the latest product known to a wider audience, the typical and popular Bänkli had to give way: instead of sitting on the rustic wooden bench, the three Alpine dairymen sit on a sumptuous sofa. And this is also where they enjoy their Edel-Würzig, perfectly in keeping with the campaign motto "We can also be noble."
The campaign includes posters, 6-second bumper ads, advertisements as well as posters, shelf flyers and screens at the POS.
Responsible at SO Appenzeller Käse: Rudolf Hegg (Head of Sales Promotion and Marketing). Responsible Agency: Contexta. Media: media cutter. ProductionCaspar Martig, Süsstrunk & Jericke (image processing).