Ruf Lanz lets VBZ present the traffic jams on Radio 1
Ruf Lanz shows for VBZ on the basis of the current Radio 1 traffic reports: It pays to change trains.
Radio 1 regularly informs its listeners in the greater Zurich area about the current status or gridlock on Zurich's roads. After all, traffic in Zurich is almost always at a standstill, backed up or gridlocked somewhere. Now, after each of these traffic reports, the smart solution is offered: "VBZ Züri-Linie. It pays to change trains.
Because the VBZ recently present the traffic news on Radio 1 and thus call themselves to the attention of congestion-plagued motorists at exactly the right moment as a time and nerve-saving alternative. The trenchant idea comes from Ruf Lanz, VBZ's lead agency of many years, and has been implemented in close cooperation between VBZ, Ruf Lanz and Radio 1.
Werbewoche.ch presents four examples - representative of countless broadcasts:
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Jörg Buckmann (Corporate Communications), Sherin Madassery (Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht-Lanz (Creative Direction), Markus Ruf (Text), Miro Poffa (Consulting).
