Mini and Serviceplan Suisse: Where the marmot and the ibex say good night to each other
Mini and Serviceplan Suisse have launched the new Mini Countryman with an adventurous campaign in the Swiss mountains.
Everything was a little different this summer: never before have so many Swiss people wanted to spend their summer vacation in the mountains. The search for suitable accommodation was correspondingly difficult. Mini and Serviceplan Suisse took advantage of this to launch the new Mini Countryman - the adventurer among the Minis - in an unusual way: Overnight stays in a tent on the roof of a Mini Countryman were offered at two locations in Valais and Ticino - far away from mass tourism.
Interested parties were able to apply online for 20 minutes and, with a bit of luck, were accepted. The overnight stay also included a return trip in the new Mini Countryman. The winners also received an adventure kit with a spade, a roll of toilet paper and a handy pocket knife.
The campaign was advertised primarily on social media and in cooperation with 20 minutesThe Lifestyle editor Meret Steger traveled to Valais for a night with her companion and documented her magic moments in a photo story.
Responsible at Mini: Timo Di Pardo (Director Mini); Adrian Kwasnitza (Head Marketing Mini); Fabian Schlatter (Communication Mini); Alessia Pezzini (Events & Sponsoring Mini). Responsible at Serviceplan Suisse: Sidonie Bauer, Livia Küpfert (consulting); Tizian Lienhard, Nadja Tandler, Hanning Beland (art direction); Peter Liptak (text); Michael Kathe (creative direction); Marcin Baba (executive creative direction); Pam Hügli, Raul Serrat (overall responsibility); Thomas Buchwalder (photographer); Vizeum (media agency).
