Content and form looks EAST
The University of Applied Sciences of Eastern Switzerland and the Zurich agency Inhalt und Form are taking the same direction for OST's launch campaign.
The universities of applied sciences FHS St. Gallen, HSR Rapperswil and NTB Buchs are now united under the name OST - Ostschweizer Fachhochschule. Keim Identity had developed a new overall appearance for the merger. (Werbewoche.ch reported).
For the launch of OST, Inhalt und Form realized a campaign that shows in a casual way students from different fields of study who have chosen the right direction. With the motivating call "Go OST", students are encouraged to head towards Eastern Switzerland for their studies or further education. With the aim of attracting as many students as possible to Eastern Switzerland.
The campaign has been running since the beginning of September in the form of posters, advertisements, online spots, display ads and digital outdoor advertising.
Responsible at OST: Eva Tschudi (Head of Communications); Simone Wyder (Advertising and Social Media Specialist). Responsible for content and form: Dominik Stibal (CEO); Karin Estermann (Executive Creative Director); David Hugentobler (CD Text); Vasco Bickel (Senior Art Director); Mato Bilic (Animation & Ads); Govinda Schmidt (Graphics); Manuela Marty (Consulting); Celina Harisberger (Project Management). Photos: Mirjam Kluka. Film: Hans Kaufmann. Production: Visualeyes.
