Franz&René and Groupe Mutuel confuse the network
Mit «CyberProtect» will Group Mutuel vor potenziellen Gefahren im Internet schützen. Franz&René verantwortet die nationale Lancierungskampagne.
Our lives are becoming increasingly networked, which is why we should protect ourselves better and better. With the new "CyberProtect" insurance, Groupe Mutuel aims to protect Internet users from potential Internet dangers, be it fraud, identity theft or data theft.
The purely digital launch campaign shows how the dangers of the Internet become part of real life. This is based on one hundred percent analog construction and animation - without any special effects. The film set enables the realization of the two central campaign videos with just one one-take. A series of programmatic banners reinforces the media plan in parallel with the videos.
The campaign has been airing since Monday on the main OLV platforms, with DOOH and on social networks.
Responsible at Groupe Mutuel: Stéphane Andenmatten (Deputy Director, Head of Communication & Branding). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction); Luciano Gerber (Client Service Direction); Cristina Mollard (Senior Campaign Manager); Yoann Cosson (Creative Direction); Gianluca Terzini (Art Direction); Aline Windler (Graphic Design). Production: Rocket Film - Christopher Novak (Producer); Joris Dommels (DOP); Roland Mylanus (Production Art Director); Hastings (Sound Design).
