Kind regards and ZKB continue to go prepared for the future
Even unforeseeable things can be planned for - to a certain extent, at least. The retirement planning campaign "Let's talk about the future" by Freundliche Grüsse for Zürcher Kantonalbank is entering its second round.
ZKB launched its pension campaign at the end of 2019. In it, the bank positions itself as an ideal pension partner that caters to the individual wishes of its customers.
The campaign focuses on unforeseeable events in the future in an empathetic and authentic way. The protagonists are confronted with drastic changes in the future - without knowing about them at this point in time. For example, the quarreling siblings do not yet know that there will definitely be no conflicts when it comes to inheritance.
The second round now picks up where the first one left off on the topic of "Planning for retirement". With the focus topics "Inheritance and Inheritance", "Family Protection" and "Taxes", the target group is once again expanded. The viewer is invited to prepare for the unpredictable but plannable future with Zürcher Kantonalbank.
Responsible at Zürcher Kantonalbank: Annina Krauer (Project Manager Campaign Management); Lukas Markwalder (Project Manager Marketing); Dominik Streich (Project Manager Brand Management). Responsible at Friendly regards: Manuela Brunner, Samuel Textor, Pascal Deville (overall responsibility); Philippe Gloyer (text/concept); Maude Mahrer (art direction); Andrea Aegerter (consulting); Nadine Mojado (creative production); Shining Pictures (film production); Ari Zehnder (direction); Alessandra Dolci (producer); Daryl Hefti (camera); Lina Baumann, Maximilian Baumann (photo production); Roderick Aichinger (photography); Jingle Jungle (sound).
