Farner and Auto-Switzerland celebrate summer in Switzerland
In the new "Summer Road Trips" section, "Mein AUTOgramm" provides a variety of ideas for rediscovering or rediscovering various regions in Switzerland by car this summer. The series is presented on the Content Hub and promoted via digital channels. Farner initiated and implemented this communication idea on behalf of Auto-Schweiz.
At the center of the "Summer Road Trips" is the regained freedom. Thanks to individual motorized mobility, this ensures a successful, enjoyable summer. With the "Best of" tips, the section provides life hacks for the best road trip, creative ideas for shortening the travel time for whining children, and inspiring trips for girlfriends, bros, or couples to enjoy moments together. In addition, there are matching Spotify lists for summer feelings "on the road".
Get inspired and enjoy the summer
The edited "Best of" lists are accompanied by short vignette films. For this, Farner worked with the production company John Allen. The vignette films create the link to the Content Hub MyAUTOgram.ch and are communicated via digital channels. The media mix includes social media channels such as Facebook, Instagram and YouTube, as well as various display and video placements.
