In July, the canton of Valais launched a campaign for holidaymakers in the Valais, giving away 100,000 vouchers worth CHF 100. The voucher is available for as little as two hotel nights and can be redeemed almost anywhere in the Valais.
A cross-media campaign is to ensure that the whole of Switzerland learns about this action within a short time. Under the motto "Stay as you are. Gniesses jetz no meh.", the aim is to demonstrate once again in a humane way that you can be yourself in Valais. The campaign is a seamless continuation of the successful "Chum, wie dü bisch" campaign, where the Valais was happy to welcome guests with Corona hairstyles after the end of the lockdown.
"The campaign has been very successful," says Mathias Fleischmann, Director of Experience and Market Management at Valais/Wallis Promotion. "It was important to us not simply to distribute vouchers, but also to make people want to travel to Valais with a human insight."
The campaign started on August 3. The lead medium TV is supported by the distributions on social media.
Responsible at Valais/Wallis Promotion: Damian Constantin (Director), Alessandro Marcolin (Marketing Director), Madeleine Savioz (Head of Communications). Responsible Lead Agency: Contexta. Media: Mediasschneider Bern. Production: Shining; Director/Cinematographer: Janic Halioua, Producers: Leo Sanfilippo and Alessandra Dolci.