Erdmannpeisker shows the Emmi Milk Drinks with Whey Protein

Protein products are in vogue. This is why the Emmi Energy Milk High Protein product range is also being expanded: the protein drinks are now also available with Whey protein, a high-quality whey protein for optimal muscle building.

The positioning remains the same for all protein drinks: "The great-tasting, healthy protein drink around sports activities." It was important for the implementation in the communication that the drink seamlessly integrates into the existing product range and, on the other hand, stands out sufficiently as a novelty.

The new spots will be used on TV, online and as a social media campaign.