The advertising agency implements modular campaign for STF
This year, the communication campaign of the STF Swiss Textile College was once again in the hands of the Zurich advertising agency. The aim was to promote the institution and its numerous, innovative and novel offerings using a consistent cross-media concept.
In today's fast-paced world, the demands on education providers are changing. Accordingly, STF has transformed itself into an education service provider offering agile, modular study programs, from HF to Bachelor and Master degrees. In its strategic reorientation, the STF Swiss Textile College has also created two new business areas - "Incubator & Makerspace" and "Think Tank & Consulting" - in addition to the existing "Education" field.
Modular campaign
This year's campaign is based on the theme "Upgrade Yourself," which reflects each area and each course. Analogous to the personalizable degree programs, the modular campaign allows for a lot of leeway: whether on or offline, the staircase-shaped layout keeps taking on new forms by shifting the colored, geometric elements without losing its recognition value and consistency.
Furthermore, the staircase rising from the bottom left to the top right suggests the students' potential opportunities for advancement. The modular structure also makes it possible to incorporate visuals so that, depending on the purpose of the communication media, the STF premises, the students or machines can be staged. In this way, the advertising agency confidently spans the arc to all important marketing measures as well as touch points at the STF.
Responsible at STF: Sonja Amport (CEO); Silvia Princigalli (Digital Marketing Manager); Gina Oesch (Marketing Manager); Olivia Kotsopoulos (Marketing, Communications & PR Manager). Responsible at Die Werbekanzlei: Turan Oeznalci (Creative Director); Patrick Varga (Managing Director); Laura Hurcik (Art Director); Anni Piticco (Graphic Designer); Ladina Baumgartner (Senior Project Manager).
