Dachcom shows for EGK that sustainability is the best medicine
Dachcom's new cross-media campaign for EGK focuses more than ever on sustainability. Under the slogan "Nature is my best medicine", it addresses a younger audience that wants a healthy and sustainable future.
The strong commitment to sustainable issues - especially among the younger generations - underlines how important a healthy environment is for the future. EGK Gesundheitskasse was an early adopter of complementary medicine and is consistently pursuing the path of sustainability. The new campaign gets to the heart of this attitude, using cross-media and authentic testimonials.
Urban, close to nature, demanding
The campaign, consisting of posters, advertisements, online measures and documentation, is green in the truest sense of the word. The eye-catching key visuals show testimonials surrounded by plants and wild nature. The aim is to target young people who care about a healthy environment. EGK shows that its commitment to the environment has a long tradition and is constantly being expanded.
Landing page with a heart for nature
On the campaign landing page Egk.ch/protection EGK employees, insured persons, sportswomen and therapists report on the reasons why they recommend EGK. The various testimonials are intended to make EGK's arguments authentic and credible - because no currency is currently more important than credibility.
Responsible at EGK-Gesundheitskasse: Ursula Vogt (Head of Communications); Roger Müller (Head of Marketing and Sales). Responsible agency: Dachcom & Dachcom.Digital.
