"Restart: Content and form launches initiative for a healthy Swiss economy

The Covid-19-related lockdown not only slowed down social activities, but also brought the Swiss economy to a partial standstill. In order to revive the economy after the loosening, Inhalt und Form has launched "Restart Switzerland" together with its partners. The initiative is intended to contribute to a recovery of the Swiss economy.

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The result is a national campaign that sensitizes the Swiss population to the importance of consumption. The campaign shows that by making a purchase you can not only please yourself, but indirectly also others, and at the same time boost the Swiss economy. For example, buying a pack of potato chips can cause Switzerland's birth rate to rise.

At the heart of the campaign are nine TV commercials that tell a tongue-in-cheek story of how a consumer's purchase triggers a chain reaction that ultimately helps make other people happy - and saves the Swiss economy at the same time.


"We wanted to become active and also do what we do best as an advertising agency during the lockdown - generate attention, raise awareness and encourage people to buy," says Dominik Stibal, CEO of Inhalt und Form and initiator of "Restart Switzerland." "We have taken responsibility ourselves with this initiative and made a contribution to a healthy Swiss economy."

inhalt und Form

Dominik Stibal, CEO of Inhalt und Form and initiator, wants the initiative to contribute to a healthy Swiss economy.


Versatile collaboration

The fact that additional partners were quickly found for the initiative shows that it was not just the Zurich advertising agency that felt this way: In addition to the performance partners Goldbach as well as the production companies Zweihund, The Cover Media and the translation agency Diction, the advertising clients Emmi, Emil Frey, Ochsner Sport, Profital, Promena, Sanofi, Schweizer Obstverband, TCS and Zweifel could be won over for the initiative and are now part of the campaign with their products and services. In addition, the initiative is supported by the trade associations SWA/ASA and Promarca.

"It is very nice to see that in such a short time - and during the Covid 19-related aggravating circumstances - such a campaign could be realized together with our members and partners. This only works if everyone pulls together," says Roland Ehrler, director of the SWA.

The national campaign started on Thursday, just in time for the Federal Council's latest big relaxations. In addition to TV spots, online videos, display ads, DOOH as well as advertisements and the landing page will be used. Restart-switzerland.ch.


Initiator, idea, concept and realization: Content and form advertising agency. Performance Partner: Goldbach Group with the clients represented by its subsidiaries (media services); Zweihund (film production); The Cover Media (sound and post production); iundf Media Impact (media agency); Diction (translation). Supported by: Swiss Advertisers Association SWA/ASA; Promarca.

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