Serviceplan implements fast-paced campaign for Mini

The Zurich agency Serviceplan Suisse is promoting Mini's John Cooper Works models with a high-performance online campaign.

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The Mini Countryman and the Mini Clubman, as well as the smaller Mini 3 Door and the Mini Convertible, are all high-performance models. Serviceplan Suisse is promoting the four John Cooper Works models with an online campaign. In fast-paced video ads and other placements, the characteristics that define a Mini John Cooper Works are staged: speed, power and maximum driving pleasure.

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Responsible for Mini:Timo Di Pardo (Director Mini); Adrian Kwasnitza (Head Marketing Mini); Fabian Schlatter (Communication Mini).Responsible at Serviceplan Suisse:Michael Kathe (Creative Direction); Rémy Steinmann (Art Direction); Peter Liptak (Text); Dominic Shota Schweingruber (Motion Design); Selma Caglayan, Livia Küpfert (Consulting); Victor Borel (Media Realisation); Pam Hügli, Raul Serrat (Overall Responsibility).Media Agency:Vice.

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