Megura gives Zurzibiet trade a sympathy campaign
The Megura agency from Baden has implemented a thank-you campaign for the Zurzibiet business community, which aims to motivate more support in the future.
The measures taken to cope with the Corona crisis have also left their mark on the Zurzibiet. Restrictions and losses on the one hand - waves of solidarity and support from local businesses on the other. Now that everyday life is back and the borders are open, the Zurzibiet region wants to motivate in the most sympathetic way possible to continue to consider and strengthen regional businesses.
At the center of the Campaign stands for what makes regional trade unique: the personal contact, the uncomplicated exchange, the human connection, the casual saying. And so a headline campaign was created around the sympathy bonus of regional trade. With friendliness that you usually only hear from local businesses.
The publication took place in a large-scale F12 poster campaign in combination with advertisements in various newspapers, on small posters and also social media posts.
