Roche and Kind regards motivate diabetes sufferers
Roche Diabetes Care launches an innovative campaign for the Accu-Chek Guide blood glucose meter. The Zurich-based creative agency Freundliche Grüsse won the pitch with a strong concept that puts education and personal goals at the center of communication.Diabetes is a disease that affects around 500,000 people in Switzerland alone (type 1 and type 2). Roche Diabetes Care (Switzerland) Ltd. has given the proven Accu-Chek Guide blood glucose meter a brand refresh, which is now being communicated.For diverse target groups, consisting of diabetes type 2 sufferers, pregnant women with diabetes and healthcare professionals, Roche has now developed a new campaign,which for the first time has a digital core but works on all channels.With empathy for the reality of their lives, those affected receive the suggestion to set their own goals in order to be able to enjoy life even with diabetes. Accordingly,the motto "Set goals" was also extended to the extended target groups such as doctors,diabetes advisors and relatives. In this way, awareness for Accu-ChekGuide is created.Freundliche Grüsse convinced Roche with an integrated digital campaign that could be implemented completely in-house, from the strategy to the idea to the media. In addition to print, Instagram and Facebook image ads, the topic is also given content depth via instant experience ads and content on the landing page.Credits:Responsible at Freundliche Grüsse: Pascal Deville, Samuel Textor, ManuelaBrunner (Overall responsibility), Jasmine Segginger (Consulting), Berni Brungs(Text/Concept), Alain Aebersold (Art Direction), Maude Mahrer (Graphics)
Roche Diabetes Care launches an innovative campaign for the Accu-Chek Guide blood glucose meter. The Zurich
Creative agency Freundliche Grüsse was able to win the pitch tender with
win a strong concept that combines education and personal
Places objectives at the center of communication.
Diabetes is a disease that affects about 500,000 people in Switzerland alone (type 1
and type 2). Roche Diabetes Care (Switzerland) Ltd. has developed the proven Accu-
Chek Guide underwent a brand refresh, which is now being communicated.
For diverse target groups consisting of diabetes type 2 sufferers, pregnant women with
diabetes and healthcare professionals, Roche has now developed a new campaign,
which is digital at its core for the first time, but works on all channels.
With empathy for the reality of their lives, those affected receive the suggestion to create their own
set goals to be able to enjoy life even with diabetes. Accordingly
an extension of the motto "Set goals" to the extended target groups such as physicians,
diabetes educators and family members. In this way, awareness is raised for Accu-Chek
Guide created.
Friendly Greetings won over Roche with an integrated digital campaign that was supported by the
strategy to the idea to the media could be implemented completely in-house. In addition to
Print, Instagram and Facebook image ads gets the theme via Instant Experience Ads
and content on the landing page also depth of content.
Credits:
Responsible at Kind regards: Pascal Deville, Samuel Textor, Manuela
Brunner (overall responsibility), Jasmine Segginger (consulting), Berni Brungs
(Text/Concept), Alain Aebersold (Art Direction), Maude Mahrer (Graphics)
