Jung von Matt/Limmat shows the freshness of Denner
Jung von Matt/Limmat and Denner present the "Hauptsache frisch" campaign, which is currently being displayed throughout Switzerland. With bright colors and reduced design, the posters whet the appetite for the retailer's range of fresh products.
The main thing is fresh. This is the key message Denner uses to promote its wide range of over 800 fresh products. With this, the discounter wants to underline its expertise in the fresh produce sector, which it demonstrates every day with carefully selected vegetables, a variety of fruits, and crusty bread until closing time.
The campaign is being played out throughout Switzerland at OOH billboards, as digital out-of-home and at POS. In addition to classic juxtapositions of beans in "short or long" and apples in "sweet or sour," there are also plant-related questions, such as whether a strawberry is now a fruit or a nut. Visually, the campaign is to impress with its reduced design and rich colors that make the freshness really noticeable.
Responsible at Denner: Petra Gayko (former Head of Marketing Communications); Rémy Müller (Head of Marketing Communications); Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at Jung von Matt/Limmat: Lorenz Clormann (Creative Direction); Fabian Zahner (Text); Ben Staudenmann (Art Direction); Romana Weber (Strategy); Oliver Scherrer (Project Management); Diana Weikert, Nico Keramaris (Client Director); Thomas Steiner (Chief Operating Officer). External partners: Tina Sturzenegger (Visualeyes International, photography); Stephan Riederer (Pixelpolish, image editing); Tina Kazimir (detail, production).
