Coop and Valencia make for an exciting summer
The Coop collection promotion for this summer is called "Hello Summer", with Nerf products from toy manufacturer Hasbro and other Badi accessories. The promotion was staged in a summery way by Valencia Kommunikation.
Those who stay at home this summer don't have to miss out on fun with the new Coop collection campaign. A Nerf beach ball set, a neoprene volleyball, a Super Soaker and a blaster will get boys and young at heart into action. The striped beach towel and the corresponding beach bag are aimed more at adults.
Valencia was responsible for the entire communication of the promotion for "Hello Summer". In addition to visuals and naming, the all-round package included a concerted combination of online measures such as banners and bumper ads with offline measures such as digital out-of-home, TVC, print and various POS advertising media, from promotional displays to carrier bags.
Rethinking because of Corona
During the production of the moving image, special conditions prevailed because of Corona and some ideas could not be implemented as originally planned. Nevertheless, in cooperation with the client, the optimal solution was found. The models were filmed individually on green screen and then digitally stitched together into an animation. The result was a spot in a 25- and a 15-second version, as well as bumper ads and how-to videos.
The Promotion "Hello Summer runs from June 5 to July 18, 2020 in Coop supermarkets as well as Coop City, Coop Bau+Hobby and Coop Restaurant.
Responsible at Coop: Vanessa Finzer (Head of Advertising); Simon Bohnenblust (Head of Advertising Promotion/Sales Promotion); Sabine Gnand (Project Manager Advertising Promotion/Sales Promotion); Saara Jeisy (Project Manager Market Development); Joachim von Allmen (Head POS Retail); Simon Flatt (Head of Media); Karin Rieth (Head of Media Classic); Lukas Schmid (Senior Project Manager Digital Media); Rahel Kühne (Head of Social Media & Online Campaigning); Lucas Bieler (Project Manager Online Campaigning); Oliver Pursell (Social Media Manager). Responsible at Valencia Communication: Tommy Schilling (Creative Director); Meret Renggli (Junior Consultant); Lara Babbi (Communications Planner); Sebastian Refardt (Senior Copywriter); Nadine Gschwend (Art Director); Marco Fritz (Polygraph); Niklas Dunke (Polygraph). Responsible at WirzFraefelPaal Productions: Stefan Fraefel (Executive Producer); Nina Wirth (Producer); Adrian Wisard (Director). Responsible at HitMill: Fred Herrmann (Composer, Producer); Roman Camenzind (Executive Producer); Noemi Mathis (Project Manager). Responsible at TW Media: Stephan Küng (Overall Responsibility); Manuela Renner (Media Planning); Pearl Kathriner (Senior TV Planner); Damiano Vitali (Head of TV); Sven Däschner (Head of Online). Responsible at Cover MediaBaschi Thommen (sound designer); Angelina Belintani (voice casting); Stefan Sommerhalder (project management). Shooting: Daniel Infanger (photographer); Silvia Frei (styling); Franziska Fitze (H&M); Claudia Mai (casting).
