Now you can also pay via wristwatch in the blink of an eye with PostFinance Digital Banking by connecting your PostFinance Mastercard with SwatchPAY!
The moving image fits in with the existing campaign for digital banking and succinctly sums up the advantages of the new payment method. With SwatchPAY! you can enjoy the summer in your swimming trunks - cash and card simply stay at home. And you don't have to rummage in all sorts of pockets for it when you're in a hurry.
In order to generate the desired impact, Wunderman Thompson used retargeting as a campaigning tool. After users were able to convince themselves of the advantages of the new payment method online, via social media video ads, display ads and social media content, they can find more in-depth information on the PostFinance website as well as a tutorial that explains step-by-step how to connect and activate SwatchPAY! with the PostFinance Mastercard.
The campaign was conceived in collision sessions via Skype and Microsoft Teams. Due to the current situation, filming was as contactless as possible, with minimal crew in the studio. The director, client and agency joined in from their respective home offices.
Responsible at PostFinanceMarco Serratore, Samira Boujamil, Rémy Spicher, Philipp Gasser, Aline Werren. Responsible at Wunderman Thompson: Swen Morath (Chief Creative Officer); Annette Häcki (Creative Direction); Michael Gallmann (Art Direction); Julia Staub (Text/Concept); Romaine Brunner (Consulting). Film production: Bubbles Film, Antonin Pevny (Director), Frank Hasselbach (Producer).