Franz&René warns of summer storms
Sommergewitter können Konsequenzen für Gebäude haben. Die Gefahr wird von der Bevölkerung jedoch häufig unterschätzt. Die Präventionskampagne VorDemSturm.ch, die Franz&René für die kantonale Gebäudeversicherung (ECA) von Waadt, Freiburg, Neuenburg realisiert hat, soll dem entgegenwirken.
The communication concept is all about the unexpected. A thunderstorm always takes you by surprise. The von spots surprise the audience like a thunderstorm. In a flash, they show the material damage storms can cause if the necessary steps are not taken before and during the storm. A flooded basement, broken porches or blinds: it happens in a flash. But if you prepare properly, you can sit back and relax.
Seven tips worth knowing
The three spots have been on TV and online since the beginning of June. Other measures such as Meteo sponsorship, social media and programmatic reinforce the campaign. The measures refer to BeforeTheStorm.ch. The landing page lists the most important measures to take when a storm is approaching in order to avoid damage. An interactive website picks up on the campaign concept: black-and-white illustrations that play with light and contrasts, and individual red elements common to all four ECAs. Internet users will find tips worth knowing and can also download an app.
Responsible at Cantonal Building Insurances of Romandie ECA: Rafael Stuker (Head of Communication); François-Xavier Boillat (Managing Director ECA Jura); Jean-Claude Cornu (Managing Director ECAB); Jean-Michel Brunnner (Managing Director ECAP); Serge Depallens (Managing Director ECA Vaud). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction); Luciano Gerber (Client Service Direction); Vincent Eichenberger (Conseiller senior & digital); Tatiana Python (Conseillère); Yoann Cosson (Creative Direction); Gianluca Terzini (Art Director); Aline Windler (Graphic Design); Gregory Collavini (Visual Designer); Sven Jungo (Graphic Designer, Chief of Production). Production Illustration & Spots: Giant Ant, Vancouver.
