VSM underlines the importance of quality media with "Fakt
The Corona pandemic has shown how important the press is as an authority on factual accuracy. Quality media guarantee sound, reliable information. This is the message conveyed by the new "Fakt" campaign of the Swiss Media Association VSM.
"Uncertain times need secure sources of information. That's why newspapers provide you with everything you need to know now, around the clock. Printed and digital. Stay healthy and well informed!" is the message of the campaign, which was developed for the Austrian market by the Vienna agency Demner, Merlicek & Bergmann on behalf of the Association of Austrian Newspapers (VÖZ). It is now also being used in Germany. Thus, a genre campaign highlighting the value of journalism and its role in democracy is in use throughout the DACH region.
The VSM provides its members with the corresponding templates for print and digital for free use.
