Karling and Sihlcity say "Welcome Back

After weeks of lockdown, stores, hairdressers, fitness centers, etc. are allowed to reopen - gradually and, of course, in accordance with the FOPH's hygiene recommendations. With the reopenings, some normality is finally returning to people's everyday lives. Because for many, their hair is already far too long, their muscles far too flabby, and their closet could also do with a few updates.

The gradual return to normality gives everyone a good feeling. That's why Karling has created a motto and a look for Sihlcity that express this joy: Welcome Back with a Heart. The reopenings of the stores are promoted with social media posts that tell with a smile why people are so excited about the return of the hairdressers, florists, fitness trainers and co. In addition, posters, e-boards and floor stickers in the form of oversized doormats are being used. Two distribution campaigns for employees and visitors round off the appearance.