In future, the Zurich-based telecoms operator will not provide information on the speed of the internet connection. Currently, the offers of the Swiss telecom providers differ in how much bandwidth is available at what price. Customers are thus sold up to 10 Gbit/s, which they can de facto never exhaust.
Clear and transparent
That is why the company wants to design and communicate its offers simply, clearly and transparently from now on. For example, the locally anchored cooperative promises "Our best Internet always and everywhere". In addition, GGA Maur has given itself a new offer structure: Customers can choose between the "ALL" package solution and the "You" modular system.
The Zurich agency ViznerBorel is responsible for communicating this paradigm shift in the telco industry. In a cross-media campaign, the message "Always and everywhere our best Internet" is loudly and conspicuously proclaimed with pointed statements in the Greifensee, Zurich, Winterthur and St. Gallen area. ViznerBorel created posters, advertisements, online spots, a brochure and POS material.
Responsible at GGA MaurChristian Bommer (Head of Marketing & Sales); Marina Birrer (Project Manager Marketing Communication); Danielle Reichmuth (Project Manager Marketing & Branding). Responsible at ViznerBorelGuillaume Borel, Lajos Vizner (overall responsibility); Markus Binggeli (strategy, consulting); Seraina Meier (graphics); Jürg Waeber (text). Soundtrack spots: Leos Gerteis (NPJ Sound Studios). PR: Angelica Filippi, Lukas Mettler (Open up).