Vizner Borel shows for GGA Maur that bandwidths are the end of the line
Since the beginning of March, telecom operator GGA Maur has had a new offer structure. The Zurich agency Vizner Borel communicates the message "Always and everywhere the best Internet" in a cross-media campaign.
In the future, the Zurich-based telecom operator will not provide information on the speed of the Internet connection. Currently, the offers of Swiss telecom providers differ in how much bandwidth is available and at what price. Customers are thus sold up to 10 Gbit/s, which they can de facto never exhaust.
Clear and transparent
That's why the company wants to design and communicate its offerings simply, clearly and transparently from now on. For example, the locally anchored cooperative promises "Our best Internet, always and everywhere. In addition, GGA Maur has given itself a new offer structure: Customers can choose between the "ALL" package solution and the "You" modular system.
Pointed statements
The Zurich agency ViznerBorel is responsible for communicating this paradigm shift in the telco industry. In a cross-media campaign, the message "Always and everywhere our best Internet" is loudly and conspicuously proclaimed with pointed statements in the Greifensee, Zurich, Winterthur and St. Gallen area. ViznerBorel created posters, ads, online spots, a brochure and POS material for this purpose.
Responsible at GGA MaurChristian Bommer (Head of Marketing & Sales); Marina Birrer (Project Manager Marketing Communication); Danielle Reichmuth (Project Manager Marketing & Branding). Responsible at ViznerBorelGuillaume Borel, Lajos Vizner (overall responsibility); Markus Binggeli (strategy, consulting); Seraina Meier (graphics); Jürg Waeber (text). Soundtrack spotsLeos Gerteis (NPJ Sound Studios). PRAngelica Filippi, Lukas Mettler (Open up).
