Ruf Lanz launches new campaign for the Animal in Law Foundation

Animals are at our mercy and cannot stand up for their interests themselves. They are therefore dependent on people who do not look the other way in cases of animal cruelty and other violations of the law, but act and stand up for animal-friendly animal protection regulations and consistent enforcement.

With its latest campaign, the Foundation for Animals in Law (TIR) draws attention to the fact that in Switzerland, too, countless animals live under conditions that violate the law. Many animal welfare violations are not investigated and punished adequately or at all. The awareness of these abuses must be raised again and again.

"Only animals are allowed to look the other way when it comes to animal cruelty" - humans, on the other hand, are not allowed to look the other way, but must act. This is already the fifth appearance that Ruf Lanz has conceived and realized for Tier im Recht. According to Gieri Bolliger, TIR's managing director, the previous campaigns "have caused quite a stir and triggered committed debates around animal welfare. In addition, awards such as ADC Gold or Poster of the Year have brought us and our work to the attention of new media."

From May 11, the new campaign can be seen in media-appropriate versions on F200 and F12 posters, on ads in newspapers and magazines, in various online media and social media channels, and on the TIR website. All subjects were created entirely on the computer. Of course, no animal was harmed in any way.