Publicis Emil advertises Mercedes-Benz showroom opening best by far
As a result of the easing of restrictions during the coronavirus crisis, car manufacturers' showrooms are also allowed to reopen - but only if social distancing rules are observed. Publicis Emil and Audienzz staged the corresponding communication for Mercedes-Benz Switzerland in an original way.
The editorial articles, which are normally close together on Nzz.ch, are now separated by several black blocks. The message "Keeping your distance is always better" is followed in the last block by the resolution that the Mercedes-Benz showrooms are now open again.
Responsible at Mercedes-Benz SwitzerlandPatrick Bossart (Head of Marketing & Corporate Communications); Christina Jaldón (Head of Marketing Communication Mercedes-Benz Cars). Responsible at AudienzzStephan Peter (Head of Sales). Responsible at Publicis EmilPablo Schencke, Lukas Tauss, Thomas Wildberger (creation); Susan Baumgartner, Claudia Ziltener (consulting).
