Unikat and Kuoni dream of travel
At the moment, we can all only dream of traveling. Unikat addresses this aspect in a TV campaign for Kuoni.
It is truly not an easy time for the travel industry. The borders are closed indefinitely and new bookings have dropped drastically. Patience is called for. Also on the part of consumers, who have no choice but to dream of traveling. Kuoni's latest TV commercial addresses the current situation.
The atmospheric film was developed by the Küsnacht agency Unikat in close cooperation with Kuoni's creative team. The 25-second film will be shown on TV and online.
Responsible at Der Touristik SuisseAndré Plöger (Vice President Corporate Development & Marketing); Heidi Raff (Creative Director); Sabrina Fürst (Head of Marketing Operations). Responsible at Unikat Kommunikationsagentur: Daniel Meier, Patrick Lienert (creative direction and text); Simone Jung (consulting). ProductionWirzFraefelPaal Productions: Stefan Fraefel, Nina Wirth (Producer), Tom Wenger (Tonstudios Z).
