Charity despite Social Distancing
Spina's Civil Voices has adapted its award-winning campaign for the Salvation Army to the current corona crisis. With the new subject, the Salvation Army is collecting donations for the poorest.
The campaign with the two protagonists who "share" a head together, which won gold at the Swiss Poster Award, has not quite voluntarily gone into the next round. Because the subjects were no longer quite up to date in times of social distancing, the creative agency Spinas Civil Voices unceremoniously made an adaptation suitable for Corona.
The original subject:
Responsible at the Salvation ArmyHolger Steffe (Head of Fundraising); Christoph Bitter (Head of Marketing); Beat Geyer (Public Fundraising). Responsible at Spinas Civil Voices: Matthias Freuler, Stephan Huwiler (creation); Soraya Shademan (consulting); Simon Opladen (photography); Youri Laubscher, Yourimages.co (Image Processing).
