Ruf Lanz for the VBZ: Only the Böögg is happy today
On Monday, the Sechseläuten should have taken place in Zurich. Unfortunately, the traditional big event falls victim to the corona virus this year. Ruf Lanz has created a subject for the VBZ from this occasion.
The only one who should be happy about the failure is the Böögg, which is spared. And therefore enjoys Zurich quite relaxed in the streetcar. The current VBZ subject appeared on Monday full-page in 20 minutes as well as on Facebook, Twitter and Instagram.
In the text, the VBZ point out that they are looking forward to the time when folk festivals, concerts and parties can take place in Zurich again. And they can take people there on time. Until then, however, it is important not to play with fire and to comply with the BAG rules on streetcars and buses.
Responsible at VBZ: Jörg Buckmann (Head of Corporate Communications a.i.), Sherin Varghese (Junior Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting).
