Stämpfli Kommunikation launches the Reka Holiday Challenge

Due to the current situation, the planned spring holidays have fallen through for most families. Since Easter, Reka has been providing some variety with a challenge designed and implemented by Stämpfli Kommunikation. Creative fake holiday photos - taken in the family's own living room - are being sought.


Especially for families, the time during "Stay@home" is challenging: Parents sometimes work in a home office and commute back and forth between video conferences, homeschooling and childcare. The need for employment and the longing for the next vacation are great. 


Win real holidays with fake holiday photos

The Reka Holiday Challenge starts on 9 April 2020 and runs for three weeks. We are looking for creative fake holiday photos, taken within your own four walls. All you need are a few household items, the right outfit and a perspective from above. The centre of the campaign is the landing page, where the creative pictures are uploaded. Over 130,000 e-newsletter recipients will be invited to take part in the challenge. Those who receive the most likes in the online voting will win one of a total of ten Reka holiday vouchers worth CHF 1000 each.


Real "Reka family

Ads will be placed on Facebook and Instagram to generate additional reach and interaction. A real "Reka family" was recruited for the teaser campaign. The Borer family from Uster did the photo shoot themselves at home. The photo direction from the agency, in compliance with the social distancing rules, was done via video chats.


Responsible at Schweizer Reisekasse (Reka) GenossenschaftStefanie Isler-Thüler (Marketing & Communication Reka Holidays). Responsible at Stämpfli Kommunikation: Rolf Loepfe (Head of Communications Agency); Rahel Grünig (Creative Director); Joël Hummel (Consulting); Joëlle Frutiger (Consulting and Texts). Realisation and programming of landing and database marketing pageAdrian Allenbach (Roth). 

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