Especially for families, the time during "Stay@home" is challenging: Parents sometimes work in a home office and commute back and forth between video conferences, homeschooling and childcare. The need for employment and the longing for the next vacation are great.
Win real holidays with fake holiday photos
The Reka Holiday Challenge starts on 9 April 2020 and runs for three weeks. We are looking for creative fake holiday photos, taken within your own four walls. All you need are a few household items, the right outfit and a perspective from above. The centre of the campaign is the landing page Reka-ferien-challenge.ch, where the creative pictures are uploaded. Over 130,000 e-newsletter recipients will be invited to take part in the challenge. Those who receive the most likes in the online voting will win one of a total of ten Reka holiday vouchers worth CHF 1000 each.
Real "Reka family
Ads will be placed on Facebook and Instagram to generate additional reach and interaction. A real "Reka family" was recruited for the teaser campaign. The Borer family from Uster did the photo shoot themselves at home. The photo direction from the agency, in compliance with the social distancing rules, was done via video chats.
Responsible at Schweizer Reisekasse (Reka) GenossenschaftStefanie Isler-Thüler (Marketing & Communication Reka Holidays). Responsible at Stämpfli Kommunikation: Rolf Loepfe (Head of Communications Agency); Rahel Grünig (Creative Director); Joël Hummel (Consulting); Joëlle Frutiger (Consulting and Texts). Realisation and programming of landing and database marketing pageAdrian Allenbach (Roth).