Stämpfli Kommunikation launches the Reka Holiday Challenge

Due to the current situation, the planned spring holidays have fallen through for most families. Since Easter, Reka has been providing some variety with a challenge designed and implemented by Stämpfli Kommunikation. Creative fake holiday photos - taken in the family's own living room - are being sought.

Stämpfli

Especially for families, the time during "Stay@home" is challenging: Parents sometimes work in a home office and commute back and forth between video conferences, homeschooling and childcare. The need for employment and the longing for the next vacation are great.

 

Win real holidays with fake holiday photos

Die Reka-Ferien-Challenge startet am 9. April 2020 und läuft drei Wochen. Gesucht sind kreative Fake-Ferienfotos, aufgenommen in den eigenen vier Wänden. Dazu braucht es nur wenige Gegenstände aus dem Haushalt, das passende Outfit sowie die Perspektive von oben. Das Zentrum der Kampagne bildet die Landingpage Reka-ferien-challenge.ch, auf der die kreativen Bilder hochgeladen werden. Über 130’000 E-Newsletter-Empfänger werden zur Challenge eingeladen.  Diejenigen, die am meisten Likes beim Online-Voting erhalten, gewinnen einen von insgesamt zehn Reka-Ferien-Gutscheinen im Wert von je 1000 Franken.

 

Real "Reka family

Ads will be placed on Facebook and Instagram to generate additional reach and interaction. A real "Reka family" was recruited for the teaser campaign. The Borer family from Uster did the photo shoot themselves at home. The photo direction from the agency, in compliance with the social distancing rules, was done via video chats.

Stämpfli

Responsible at Schweizer Reisekasse (Reka) GenossenschaftStefanie Isler-Thüler (Marketing & Communication Reka Holidays). Responsible at Stämpfli Kommunikation: Rolf Loepfe (Head of Communications Agency); Rahel Grünig (Creative Director); Joël Hummel (Consulting); Joëlle Frutiger (Consulting and Texts). Realisation and programming of landing and database marketing pageAdrian Allenbach (Roth).

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