Wunderman Thompson awakens team spirit in garden tools
Stihl offers a wide range of products for all work around the house and garden. Wunderman Thompson communicates this in a comprehensive spring campaign explicitly aimed at private users.
The online films show in quick cuts with which product advantages various Stihl tools make gardening easier for their owners - without becoming too didactic. All advertising material leads to a Micrositewhere the appropriate team partner as well as an online dealer in the vicinity can be found.
The films can be seen immediately as pre-roll, bumper and social media ads throughout Switzerland and are accompanied by various display ads and print ads.
Responsible at Stihl: Sandra Bruderer (Head of Marketing and Communications); Ina Martin (Project Manager Marketing and Communications). Responsible at Wunderman Thompson: Swen Morath (CCO); Michael Gallmann (AD); Julia Staub (text); Stéphanie Bertschi, Stephan Lanz (consulting); Matthias Meier, Diego Martinez (UX); Robert Seidel (programming); An Le (DTP). Production: Rosas and Co Films. Direction and photography: Noe Flum.
