City of Zurich bans Amorana Easter advertising by PAM Advertising
The Zurich agency PAM has created the Easter campaign for the sex toy retailer Amorana. In the city of Zurich, however, the subjects will not be seen on the open street.
Unlike the SBB, which would have run all the subjects on its billboards, the city of Zurich had banned penis pump and bondage set advertising on city property. However, due to the lockdown, the out-of-home campaign then had to be moved to the Internet at short notice.
"We will continue this campaign next year on a large scale in out-of-home, including other subjects from PAM," said Alan Frei, co-founder and CMO of Amorana.
The subjects are placed on Blick.ch, 20minuten.ch, Watson.ch and social media, among others.
Responsible at Amorana: Alan Frei (CMO). Responsible at PAM AdvertisingParvez Sheik Fareed, Miro Pfister (creation, strategy).
