The multichannel campaign for V-Zug promotes the manufacturer's dishwashers, refrigerators and tumble dryers. Under the campaign idea "details make the difference", TVCs, print ads and social short clips make clear how high-quality V-Zug appliances are. An elegant and clear visual language is to additionally underline the campaign idea. The print campaign was realised by the renowned photographer Matteo Imbriani.
In the heart of Switzerland
V-Zug products not only bear the Swiss seal of quality, they are also produced in the heart of Switzerland. The two TVCs showcase V-Zug's high-quality products in use. An additionally produced brand movie makes the perfection of production tangible. The brand movie is presented at trade fairs and events and used in the B2B sector.
The multi-channel campaign will be played out broadly for the Swiss market and will also be used globally in versions adapted to the international market. The following applies to the entire content: V-Zug communicates the advantages of its products in a clear and detail-focused visual language and thus positions itself as a premium brand with its feet on the ground and Swiss understatement.
Responsible at V-ZugRoland Graf (Head Global Marketing Services); Sheryl Kroschel (Marketing Communications Manager). Responsible at Jung von Matt/LimmatMartin Winther, Sören Schröder (Creative Direction Art and Text); Anouk Karrer, Cenk Korkmaz (Text); Luca Schneider (Art Direction); Ian Musgrove (Graphics); Florence Scherer (Strategy); Andy Schärer, Adrian Haut, Anoushé Dastmaltschi (Project Management); Nico Keramaris (Client Director); Thomas Steiner (Chief Operating Officer); Stefan Naef (Chief Consulting Officer). Responsible at Jung von Matt/playMatthias Fasnacht, Valentina Buoli, Constantine Wrage (moving image). Responsible at Jung von Matt/servicesPepe Kägi, Desirée Lanz, Jlona Kopf (media realisation). External partners: Pumpkin Film (film production); Hastings (audio/postproduction); Southern-t (off and online cut).