Even at home everything revolves around good taste
Tête de Moine AOP cheese also tastes good at home. The creative agency Openroom.ch has adapted a campaign that should have been launched in April to the new coronavirus situation.
The restrictive measures imposed by the federal government also have an impact on the form and content of advertising. In 2019, the entire brand strategy for the client L'Interprofession Tête de Moine was redesigned by Openroom.ch. The primary focus was on communicating various situations relating to snacking in summer. In fact, Tête de Moine in the form of pre-cut rosettes in practical packaging is very popular for parties with friends or company aperitifs. To this end, a spot was produced for social media and TV with the slogan "With us, it's all about good taste". The video shows a group of friends in an urban setting on a roof terrace.
With the Covid-19 pandemic and the health measures taken by the authorities, the #stayhome wave has spread on social networks, making it visible to everyone. The release of this Tête de Moine campaign planned for the beginning of April with a focus on Easter is no longer in line with the current situation. Meeting up with friends and having a good time together is no longer in line with the restrictive measures. The Openroom team suggested adapting the script to the current social situation. The scene now takes place in an apartment, where the original spot originally produced for the campaign can be seen on the TV screen.
This last-minute shoot was completed within a week and will be broadcast on Swiss channels SRF1 and SRF2 as well as TSR1 and TSR2 from March 30, 2020.
Responsible at L'Interprofession de la Tête de Moine: Olivier Isler (Head of Marketing). Responsible at Openroom.ch: Eric Voser (strategy and creative direction); Andreas Konrad (art direction); Dagmara Garner (social media marketing consultant); Remo Wyss (graphic design). Film production: Maybaum, Michel Alraun (director); Sara Maag (camera).
