Thjnk and Webrepublic realize cross-media campaign for Blick TV
On Tuesday, the Blick Group is launching the first cross-media campaign for Blick TV. The subjects for the digital TV experience were developed together with Thjnk Zurich. The strategic planning of the online media was carried out with Webrepublic.
Since mid-February 2020, the Blick Group's new channel has been reporting daily on politics, business, sport and entertainment on Blick.ch and in the Blick app. Today, the Blick Group is launching a cross-media campaign in collaboration with Thjnk Zurich and Webrepublic to further position the new video offering for the web. "We want to reach new users as well as encourage existing users to visit Blick TV more often. To this end, the focus of our campaign is primarily on digital channels," says Nicolas Pernet, Head of Commercial Management at the Blick Group.
Blick TV will be advertised until the end of the year using various advertising media such as online and print ads as well as video ads, on TV stations, newspapers and magazines and on social media. Cinema and out-of-home will follow in the fall.
The digital channel reports live on a current event within 180 seconds. This is also the campaign's central communicative idea: under the claim "Blick TV: live - Switzerland's fastest channel", several subjects express the digital TV experience around the core topics of news, sport and entertainment. Blick TV's orientation as an offer for smartphone use is also emphasized in the motifs.
Responsible at Blick GroupNicolas Pernet (Head of Commercial Management); Birgit Kleinalstede (Project Manager Marketing); Alexander Strehler (Head of Marketing Sales). Responsible at Thjnk ZurichAlexander Jaggy (GF Creation); Adrian Merz, Samuel Wicki (Creative Direction); Leandro Disler, Lukas Wietlisbach (Art Direction); Julia Koop (Art Buying); Andrea Bison (GF Consulting); Manuela Kaeslin, Marie Vuilleumier (Project Management); Gordon Nemitz (GF Strategy); Sehsucht Hamburg (Production). Responsible at WebrepublicJoël Meier (Strategic Lead); Simon Felchlin (Project Lead); Katja Martinello (Graphics); Marc Hünerwadel (Social Media).
