Rivella and Scholz & Friends Zurich are at home in diverse Switzerland
Scholz & Friends Zurich and Rivella present the new umbrella brand campaign "Daheim" for the soft drink, which will be on air throughout Switzerland from the beginning of April.
"Wherever your thirst is at home" is the new brand claim developed by Scholz & Friends Zurich and is intended to position Rivella with a commitment to a modern and authentic Switzerland that is becoming increasingly open, colorful and diverse. The concept of home becomes a brand and campaign theme within which individual Swiss passions, lifestyles and activities are portrayed.
The opening spot shows where people's thirst is at home. The spectrum ranges from the Central Swiss traditional costume club from Küssnacht to the voguing crew, from the Société Nautique de Genève Aviron rowing club to streetball addicts, from the Graubünden ski slope in Arosa to Zurich street skaters. The spot was directed by the Swiss duo Animals alias, and the music composed especially for the spot was by Pablo Nouvelle.
The campaign is present in high-reach media such as TV, online, and social media, as well as with an on-pack promotion at the PoS. Further campaign activities will be rolled out successively throughout Switzerland over the course of the year, orchestrating the campaign across media.
Responsible at Rivella: Thomas Warring (Chief Marketing Officer); Andri Freyenmuth (Head of Brand Management); Raphael Lingg (Senior Brand Manager & Campaign Project Manager); Lisa Schürmann (Brand Manager); Rahel Burri (Junior Brand Manager); Annika Montalenti (Senior Media & Digital Communication Manager); Caspar Vuille (Digital Manager); Senam Lumor (Trade Marketing Manager); Isabel Nyffeler (Project Manager Sports & Events). Responsible at Scholz & Friends: Luca Stancheris, Maira Weidmann, Aster Loerli, David Fischer, Christian Vosshagen (Creation), Victoria Kirsch, Freyja Hablitz, Elisabeth Gutmann, Mathias Rösch, Peter Tautkus, Tobias Händler (Consulting & Strategy). Responsible at AnimalsDavid Bertschinger Karg, Tobias Bonfanti (director). Film production: Hillton. Music: Pablo Nouvelle. Photography: Mat Neidhardt. Media agency: Havas Media. Digital agency: Notch Interactive.
