Denner thanks its employees - in public
Thanks in part to the efforts of Denner employees, Switzerland need not worry about its food supply. To thank them, Rod Kommunikation has developed a campaign.
You can worry about many things these days. However, the fact that we could run out of food and hygiene products is not one of them. The fact that this is and remains the case is also thanks to the commitment of the Denner employees. For this, they deserve respect and applause. And they are now receiving this in the Denner campaign - and in public.
Cashiers, truck drivers, logisticians, cleaning staff - everyone at Denner who ensures that customers can stand in front of full shelves every day anew is making an extremely important contribution to overcoming this crisis due to the difficult conditions currently prevailing as a result of the corona virus. This deserves the thanks not only of the management, but of the entire population.
Denner CEO Mario Irminger: "Our employees perform exceptionally well in extraordinary times. Every day, they make an enormously important contribution so that the Swiss population can continue to be supplied with food and the most important products of everyday life. For this, they deserve our respect and our thanks. And each and every one of them. That's why we wanted to thank them by name, in a way that our customers can see how many of our employees go to work for them every day."
Under the slogan "Thanks to me, there's enough for everyone", the campaign uses online platforms, social media, TV commercials, etc. to call each and every Denner employee by name in order to make customers aware of how many people are working for them every day. At the same time, the campaign aims to remind Denner customers to comply with hygiene regulations and safety distances in the stores in order to protect the staff as best as possible.
Responsible at Denner: Rémy Müller, Head of Marketing Communications & E-Commerce, Pascal Trütsch, Deputy Head of Marketing Communications, Heidi Bürke, Product Manager Internet. Creation and implementation: Rod Communication. Production: TVision, detail. Media: JBW Media.
