Mondovino and Friendly Greetings introduce Online Apéro on Facebook
Due to the current situation, Mondovino unceremoniously introduces the online aperitif for its members on Facebook. Friendly greetings has supported the implementation on social media.
Until further notice, there is no possibility to meet for an aperitif in one's favorite bar. The Coop wine club Mondovino motivates with various tips to simply move the aperitif to the Internet.
On the Mondovino Facebook Page since last Friday, a new series of posts has been presenting tips for the perfect online aperitif. Among other things, the community learns how to create a perfect aperitif atmosphere, even though you only see each other on the screen. Be it through shared playlists, snacks or themed aperitifs.
The inspiration for the online aperitif came from the worldwide online community. Freundliche Grüsse took up the idea and developed its own series of posts for Mondovino. Since December 2018, the Zurich agency has been in charge of the social media account of Coop's wine club.
Responsible at CoopJulia Hoferer (Campaign Manager); Alain Comment (Head Marketing Supercard and Customer Clubs). Responsible at Friendly regardsPascal Deville, Samuel Textor, Manuela Brunner (overall responsibility); Annina Müggler, Jasmine Segginger (consulting); Bernhard Brungs, Morris Lötscher (text/concept); Alain Aebersold (art direction); Maude Mahrer (graphics); Janine Sonderegger (head of content); Isabelle Schmid, Kathy Känzig (social media management).
