Numéro10 launches message in a bottle campaign for Mercy Ships
The bilingual Bernese agency Numéro10 has developed the new nationwide advertising and fundraising campaign for the Lausanne-based NGO Mercy Ships.
As a symbol, the message in a bottle functions independently of the SOS symbolism as a message of hope and encouragement; the bottle was animated in collaboration with Cartoonbase. It forms the common thread between all measures and platforms of the national campaign: on site, online and offline.
It also connects the individual players in these life stories - the patients, the nursing staff and the other volunteers. And, as Mercy Ships emphasizes, not least the donors who make a decisive contribution to changing people's lives.
The campaign can be seen immediately and also functions as an appeal for donations.
