Valencia for Coop: "Little Fooby" makes cooking child's play
The latest addition is "Little Fooby" with recipes for little cooks. Valencia Kommunikation helped to visually develop the new addition to the Fooby culinary platform for Coop.
Anyone who helps out in the kitchen from an early age learns a lot for life: Kitchen skills, a connection to nutrition, and a love of food go hand in hand. In Little Fooby, recipes are categorized by difficulty level and colorful illustrations show what kitchen utensils are needed in addition to the ingredients. In the recipes - which are specially designed for cooking together - the steps are highlighted in color, which the kids can take over.
Valencia Kommunikation developed Little Fooby in collaboration with Coop: Among other things, with its own, child-friendly recipe pages and articles in the Fooby spring magazine and the Coop Easter magazine and a coordinated launch campaign with recipe brochure, POS advertising and moving images.
Together with Boutiq Films, three atmospheric spots and short bumper ads were developed for online and offline use. The spots implement the topic of "cooking with children" in a cheerful and humorous way. Short sequences are shown in which parents and children cook together. The perfect result plays only a minor role.
Little Fooby can be discovered in the new Fooby Magazine, on recipe cards at the POS, in the Fooby App and on Littlefooby.ch.
Responsible at Coop: Thomas Schwetje (Head of Marketing / Digital Services); Sacha Zuberbühler (Head of Marketing Communications); Vanessa Finzer (Head of Advertising); Nathaline Neuschwander (Head of Fooby); Stephanie Stähli (Project Manager Fooby); Florian Fritz (Project Manager Fooby); Joachim von Allmen (Head of POS Retail); Wolfgang Hartmann (Project Manager Marketing Production / Purchasing); Simon Flatt (Head of Media); Karin Rieth (Head of Media Classic); Lukas Schmid (Senior Project Manager Digital Media). Responsible at Valencia Communication: Tommy Schilling (Creative Director); Iraklis Hungerberg (Senior Account Director); Jasmin Marty (Junior Consultant); Sebastian Refardt (Senior Copywriter); Nadine Gschwend (Art Director); Michael Wenk (Art Director); Madeleine Knörzer (Junior Art Director); Paula Estepa (Graphic Designer); Yves Bucher (Project Manager); Marina Onofri (Junior Project Manager); Carol Gross (Polygrafin). Responsible at Boutiq Films: Annina Zimmermann (Producer); André Agustoni (Line Producer); Ari Zehnder (Director); Rafael Kistler (DOP); Frederik Kunkel (Equipment); Christoph Menzi (Edit). Responsible at HitMill: Fred Herrmann (Composer, Producer); Roman Camenzind (Executive Producer); Noemi Mathis (Project Manager). Responsible at Cover MediaAngelina Belintani (project management); Baschi Thommen, Michèle Bühler (sound engineering). Responsible at TW MediaStephan Küng (overall responsibility); Manuela Renner (media planning); Simon Heiniger (Head of TV); Sven Däschner (Head of Online).
