Vizner Borel presents new Swiss Recycling campaign "Bünzli save the world".

Posters with the message "Become a Bünzli" and "Bünzli save the world" have been up all over Switzerland for around a week now (Werbewoche.ch reported). The umbrella organization of Swiss recycling systems, Swiss Recycling, is behind the campaign. The new cross-media campaign, which includes posters, TV, online and social media, aims to highlight the benefits of recycling and confirm good - not to say "coin-like" - recycling behavior. "Even though Switzerland is one of the leaders in recycling in Europe, there is still potential," explains Patrik Geisselhardt, Managing Director of Swiss Recycling. "Continuous awareness-raising work is important to encourage even more people to recycle in the long term."

Recycled song and top-class direction

The Swiss band Baby Jail kindly made their song "Tubel Trophy" available for the campaign. This was re-recorded with other musicians in collaboration with HitMill and now tells the story of a climate protection ignoramus who still believes that global warming is "fake news".

Swiss filmmaker and director Michael Steiner is responsible for the realization of the TV commercial.

Bünzli landing page

At Become-bünzli.ch you can take the Bünzli test. The test is designed to show in a humorous way how pronounced your own recycling behavior is and how you can improve even further. You can also declare your commitment to being a Bünzli. The platform is also a marketplace for recycling products: Here you can find suppliers and products of recycled materials and recyclables. Interested parties can search for product groups or simply scroll through the market and get to know companies and products. To purchase the products, you are directed to the supplier via the marketplace.

Thanks to recycling: home energy for almost 800,000 people 

Thanks in part to Greta Thunberg and the "Fridays for Future" climate protection movement, global climate protection is more topical than ever before. The concrete benefits of Swiss recycling systems can be demonstrated with a life cycle assessment: Recycling in this country achieves an environmental benefit equivalent to the residential energy needs of 790`000 people - that's the inhabitants of Zurich, Basel, Bern and Lucerne combined. Swiss Recycling works to raise awareness, because recycling conserves resources, saves energy, reduces CO2 pollution and creates secondary raw materials.