Vizner Borel launches the Dormakaba digital key
After Vizner Borel won the mandate from Dormakaba, the Zurich agency realized the launch campaign of the digital key.
Dormakaba is a global access and security solutions company. The national and international campaign includes the launch of the digital access authorization - the digital key on the smartphone from Dormakaba "Mobile Access". The "keychain" concept was implemented by means of an online campaign, Website and an appearance at Swissbau 2020. Webrepublic is responsible for the online deployment strategy and planning.
Responsible at Dormakaba Switzerland: Marcel Schmuki (Head of Marketing Product Management Switzerland); Sabine Widmann (Team Leader Marketing); Deniz Can (Campaign Manager); Daniela Eckerle (Content Manager Marketing). Responsible at Dormakaba GroupMartin Bahnmüller (Deputy Vice President I Group Press Officer). Responsible at ViznerBorel: Lajos Vizner, Guillaume Borel (overall responsibility); Jürg Waeber (text/concept); Sebastian Krayer (art direction/concept); Seraina Meier (graphics); Markus Binggeli (strategy/consulting). Microsite: Wetalkwithyou.com; Michael à Porta (overall responsibility); Sebastian Krayer (digital art direction); Nicolas Bovet (consultant SEA, webrepublic). Photography: Jonathan Heyer.
