A coffee machine should be regularly maintained and descaled, otherwise the quality of the coffee is not guaranteed. In the current TV commercial, a coffee farmer from Costa Rica speaks directly into the camera and appeals to fragrant coffee lovers in Switzerland, Germany and Austria to descale their coffee machines regularly so that they can also enjoy the true benefits of his high-quality coffee beans. In four different TV commercials, the product benefits of Durgol will thus be presented in a humorous way. Additional Durgol product benefits will be highlighted in various social media formats.
Responsible at Düring: Andreas Hunte (Director Marketing, R&D, International Sales); Claudia Schmidt (Senior Product Manager); Yong-En Chau ( Product Manager); Heinz Düring (VRP); Britta Düring (VR); Sven Düring (VR). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation); Samuel Christ (Text); Lukas Frischknecht (Art Direction); Calvin Kröhne (Digital Direction); Andrea Bison (GF Consulting); Angela Cristofari (Consulting); Gordon Nemitz (GF Strategy). Responsible at Plan B Film: Chris Niemeyer (director); HC Vogel (producer); Jessica Sonderegger (producer); Christian Herrera (camera); Gion-Reto Killias (editor); UKO (sound post-production).