Wunderman Thompson spreads Nordic pleasure
The Zurich-based agency Wunderman Thompson has designed and implemented a broad-based campaign for the novel tobacco alternative "Nordic Spirit".
The small white nicotine pouches are strongly reminiscent of the Scandinavian tobacco product snus, which has been approved in Switzerland since the summer of 2019, in terms of appearance and method of use. However, Nordic Spirit is produced entirely without tobacco, which makes it a new product category.
To introduce this way of enjoying nicotine to adult Swiss consumers as an alternative to classic tobacco products, Wunderman Thompson developed a key brand design that links Nordic Spirit's Nordic DNA with Switzerland. Icy freshness thus runs through the entire 360-degree communication.
The new claim "Anytime. Anywhere." to succinctly point out the advantage that the pouches can be consumed anytime and anywhere.
The subjects will soon be used throughout Switzerland in print ads and online banners, as well as at the point of sale. Wunderman Thompson is also responsible for the new brand website including e-shop, which is intended to ensure a positive shopping experience and long-term customer loyalty.
Responsible at JTIAndreas Walser (Consumer Marketing Lead); Jose Antonio Antich (Consumer Activation Manager); Carina Achermann (Consumer Marketing Coordinator); Vanessa Bucher (POS Manager); Stefan Suter (RRP & FCT Lead); Philipp Meier (RRP Brand Manager). Responsible at Wunderman Thompson Switzerland: Swen Morath (Chief Creative Officer); Benjamin Franken (Creative Director); Marika Magnuszewska (Art Director); Christoph Schäfer (Copywriter); An Le (Head of Production); Curdin Montalta (Desktop Publisher); Nick-Patrick Herrmann (Business Director); Sonia Babu (Account Manager); Linda Gasser (Account Manager); Fabio Henggeler (Account Manager).
