Virtue develops sponsorship campaign for Stimorol
Stimorol is Main Presenting Partner of this year's season of "The Voice of Switzerland". On the occasion of the engagement, Virtue Switzerland has developed a brand campaign. The claim "Dare to speak up" is intended to encourage people to be self-confident about their own taste.
"With the campaign, we want to inspire our target group to confidently stand by their preferences - specifically, their favorite songs. No matter which song it is, every individual (music) preference has its justification! It's precisely these positive vibes that are also at stake in the choice of Stimorol's favorite flavor," says Saara Gerber of Mondelez Switzerland.
The core of the multimedia campaign is a 20-second spot, accompanied by online banners and social media assets. The campaign will run throughout this year's season of "The Voice of Switzerland.
