We love football: Komet becomes sponsor of YB women
Komet has been advertising for the Bernese Young Boys for years, and is now also the official partner of the YB women. In a campaign, the Bernese agency advertises its sponsorship commitment.
A gender-appropriate campaign was developed that fundamentally questions the claim that football is (also grammatically) masculine, which has been taken for granted until today - in an irritating way. In rather unusual locations such as the Aare-side facade of Komet, the message is to become a real eye-catcher.
Responsible for YB women: Andres Meier (Managing Director). Responsible at Komet: Jeff Gerber (CD); Daniel Müller (text/concept); Claudio Parente (AD); Andrea Zaugg (graphics); Cédric Egli (DTP); Corinne Hert (head of consulting). Film production: Simon von Allmen (Allmen Films: director/cinematographer); Bluebox Sound Studios.
