The message: money is an important topic even where it is taboo as a (conversational) subject. Because even though it's not talked about at this kind of event, there are undoubtedly some financial issues in the air.
A father of the bride in a TV commercial, which is supposed to be an entertaining invitation to Switzerland to be a little more open in financial matters, shows what it looks like when the topic is addressed quite bluntly.
To reach the target group on different channels in a format-appropriate way, there is a long-form version in addition to the 30-second TV version, as well as story and bumper formats for online and social media.
Responsible at Bank ClerGregor Eicher (Head of Marketing); Mats Bachmann (Head of CEO Office). Responsible creative agency: Home Zurich. Media agency: Phd.