Pink turns for joy for Schulthess
The Zurich agency Rosarot has refreshed the brand identity for Schulthess. The newly developed brand promise "Turns for joy" is currently reflected in a redesigned company brochure and also in a strikingly staged trade fair concept.
The agency carried out a refresh in positioning and corporate design for the washing specialist from Wolfhausen ZH. The basic concept builds on the fact that Schulthess machines are known for their durability, aesthetics and user-friendliness. With the new brand promise "Turns for joy", Schulthess positions itself as a specialist and premium manufacturer with a focus on customer satisfaction.
The new concept started with the design of the company brochure, for which a visual world was created. The machines are shown in a stylish dress and the newly developed claim "Turning for joy" runs through the entire brochure. The concept was also recently implemented as an installation at the trade fair stand at Swissbau Basel, the largest trade fair for the construction and real estate industry in Switzerland.
