Thjnk Zurich and Ochsner Sport: Social media guerrilla action at the Ski World Cup
Thjnk Zurich and Ochsner Sport have launched the "Name Game" social media competition, which involves ski fans in sports sponsorship.
The sports retailer has been a partner of Swiss-Ski at the Swiss races in Adelboden and Wengen for 17 years. As the main sponsor of the drivers, Ochsner Sport has been producing the driver's cap for 10 years, and it is impossible to imagine ski races without it. For the 10th anniversary of the cult cap, something special wanted to be ventured. Thus, the king placement of the logo was given to the fans.
A social media campaign was launched with the "Name Game" campaign. Users were invited to follow the Swiss athletes on Instagram. Before the races, they posted a photo of themselves and their hats on their Instagram channels. Those who liked it were automatically entered into the draw.
To find out if you had won, you had to watch the live TV broadcast of the race. At the finish line, the driver put on the cap with the winner's Instagram name printed on it and now stood like that in front of the journalists' cameras.
The promotion was advertised online and on social media, as well as in Ochsner Sports stores, and was first run at the Ski World Cup races in Adelboden and Wengen. The promotion will continue at the remaining races of the season.
Responsible at Ochsner SportMarco Greco (Head of Marketing); Deborah Lüthi (Team Leader Communication); Patrizia Fiechter (Responsible for Classic Communication); Alessia Zuddas (Responsible for Content Marketing and Social Media); Raffael Zanoni (Team Leader Sponsoring & Events); David Wittensöldner, Sandro Ackermann (Project Management Sponsoring & Events). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation); Lukas Frischknecht (Art Direction); Lukas Amgwerd (Text); Calvin Kröhne (Digital Direction); Andrea Bison (GF Consulting); Marie Vuilleumier (Project Management); Gordon Nemitz (GF Strategy). Responsible at Tyma FilmYannis Petrone, Tim Holder, Dino Reichmuth.
